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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Confessions of an Advertising Man
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
The Creative Act
“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin
The Design Of Everyday Things
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
The Bed of Procrustes: Philosophical and Practical Aphorisms
"The Bed of Procrustes" is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.
BuySellBoilerplates
Premier Boilerplates & Starter Kits for Developers Start Building with Ready-Made Templates and Grow Your Business Faster.
The Disaster Artist
The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!
Skin in the Game
by Nassim Nicholas Taleb
marketinglog
Track your marketing activity like you do your github contributions. If you measure what you do, maybe you start to improve your sales?
Fooled by Randomness
"Fooled by Randomness" is a thought-provoking book by Nassim Nicholas Taleb that delves into the role of chance in our lives and how we often mistake random events for meaningful patterns. Through a mix of personal anecdotes, philosophical insights, and statistical analysis, Taleb explores how randomness affects the world of finance, business, and daily life. The book challenges readers to rethink their perceptions of success, failure, and the forces that drive outcomes. This book is ideal for readers interested in finance, probability, and the philosophical implications of randomness.
HTMLJuice
Small Business Web Design & Development. Fully Responsive, Professional Website Design – $0 Down, $9.99/month onwards.
Markero
All-in-one marketing tool equipped with artificial intelligence, democratizes advanced marketing techniques by making them accessible and easy to apply.
Podify.io
Podify is a content and community platform dedicated to growing your LinkedIn and personal brand.
Cohesive
Canva for content creation (using AI of course).
The Black Swan by Nassim Nicholas Taleb
Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.
AdCreative OS
Create High Performing ads in under a minute Copy These Pre-Tested, Meta Optimized, Done-For-You Ad Creatives To Turbo Charge Your Ad Performance in Under a Minute
Antifragile: Things That Gain from Disorder
"Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.
Device Mockup
Device Mockup is a comprehensive library designed for designers and marketers in need of high-quality, versatile mockups. Our extensive collection includes a wide variety of mockups for phones, laptops, tablets, including MacBooks, iPhones, iPads, iMacs, Studio Displays, and Android devices. With Device Mockup, you can easily present your designs in a realistic and professional way, making your presentations, portfolios, and marketing materials stand out.
Device Mockup
Device Mockup is a comprehensive library designed for designers and marketers in need of high-quality, versatile mockups. Our extensive collection includes a wide variety of mockups for phones, laptops, tablets, including MacBooks, iPhones, iPads, iMacs, Studio Displays, and Android devices. With Device Mockup, you can easily present your designs in a realistic and professional way, making your presentations, portfolios, and marketing materials stand out.
The Black Swan
"The Black Swan" by Nassim Nicholas Taleb is a seminal work that explores the profound impact of rare and unpredictable events, termed "Black Swans." Taleb argues that these events, which are often overlooked or underestimated, have massive consequences on our world. He highlights the limitations of traditional forecasting methods and emphasizes the need for resilience and adaptability in the face of uncertainty. Blending philosophy, economics, and personal anecdotes, Taleb provides a compelling critique of our understanding of risk and uncertainty. This book is essential for anyone interested in risk management, economics, and understanding the unpredictable nature of our world.
iColoring
iColoring creates and prints custom coloring pages for free with the AI coloring pages generator. Key Features 1. Text to color: iColoring turns text into unique coloring pages, generating distinctive coloring books for creative projects and educational institutions. 2. Design by AI: By inputting specific text, users get their coloring page with specified designs. This allows personalized messages or themes to be seamlessly integrated into the artwork, enhancing the overall experience. For instance, generate coloring pages featuring a specified logo for children in your educational institution. Benefits 1. Save more time: When you need to do a lot of similar designs, it helps you save a lot of time, especially for batch work or non-high quality work. 2. Generates more ideas: When designers run out of ideas, iColoring provides them with more inspiration and direction. Use Case 1. Help users quickly create coloring pages when their creative inspiration is exhausted. 2. Generate a coloring book with a specific theme for education.
Social Growth Engineers
Introducing your go-to platform for organic social media marketing insights—built specifically to help growth marketers, AI founders, and indie hackers scale their apps faster than ever before. Our comprehensive resource hub combines best-in-class tactics, actionable case studies, and step-by-step growth hacks, all curated from real-world successes and battle-tested by experienced marketers. From mastering TikTok’s rapidly evolving algorithm to leveraging Instagram Reels for explosive brand awareness, you’ll uncover unique, under-the-radar techniques not found anywhere else online. Read daily by thousands of professionals worldwide, our platform breaks through the noise with 100% original strategies tailored for today’s fast-paced mobile and AI-driven markets. We pride ourselves on delivering “never before written about” methods and advanced growth frameworks that give you the competitive edge you need. Best of all, it’s completely free—every single day, you can expect fresh articles, deep dives, and how-to guides released right to your inbox, ensuring you stay ahead of the curve. Whether you’re an early-stage founder looking for your first wins or a seasoned marketer refining your approach, our platform empowers you to turn cutting-edge research into real results—no fluff, no filler, just pure growth potential.